<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Story First — Notes on Law Firm Video</title><description>Notes on video production, story, and marketing for law firms. Short, direct, no filler.</description><link>https://thestoryfirst.com/</link><language>en-us</language><item><title>Best Law Firm Video Production Companies (2026)</title><link>https://thestoryfirst.com/blog/best-law-firm-video-production-companies/</link><guid isPermaLink="true">https://thestoryfirst.com/blog/best-law-firm-video-production-companies/</guid><description>A candid breakdown of law firm video production companies: boutique studios, national providers, agency add-ons, and what to ask before hiring.</description><pubDate>Tue, 14 Apr 2026 00:00:00 GMT</pubDate><category>Industry Trends</category><author>Chris Gray</author></item><item><title>Production Company vs Production Partner: What Law Firms Need to Know</title><link>https://thestoryfirst.com/blog/production-company-vs-production-partner/</link><guid isPermaLink="true">https://thestoryfirst.com/blog/production-company-vs-production-partner/</guid><description>The difference between hiring a vendor and finding a partner for your law firm&apos;s video. How to tell which you&apos;re getting.</description><pubDate>Sun, 12 Apr 2026 00:00:00 GMT</pubDate><category>Strategy</category><author>Chris Gray</author></item><item><title>The Attorney&apos;s Guide to Being Comfortable on Camera</title><link>https://thestoryfirst.com/blog/attorney-guide-comfortable-on-camera/</link><guid isPermaLink="true">https://thestoryfirst.com/blog/attorney-guide-comfortable-on-camera/</guid><description>Camera-shy? Most attorneys are. Here&apos;s what actually helps (and what doesn&apos;t) when it&apos;s time to film your law firm&apos;s video.</description><pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate><category>Strategy</category><author>Chris Gray</author></item><item><title>Law Firm Video Marketing ROI: What the Data Actually Says</title><link>https://thestoryfirst.com/blog/law-firm-video-marketing-roi/</link><guid isPermaLink="true">https://thestoryfirst.com/blog/law-firm-video-marketing-roi/</guid><description>The honest math on video marketing ROI for law firms — and why &apos;video is a conversion play, not a traffic play&apos; matters more than any single stat.</description><pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate><category>Strategy</category><author>Chris Gray</author></item><item><title>Law Firm Video Production Cost: What You&apos;ll Actually Pay in 2026</title><link>https://thestoryfirst.com/blog/law-firm-video-production-cost/</link><guid isPermaLink="true">https://thestoryfirst.com/blog/law-firm-video-production-cost/</guid><description>The honest breakdown of what law firm video production costs in 2026 — by tier, what&apos;s usually hidden, and how to think about the ROI.</description><pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate><category>Strategy</category><author>Chris Gray</author></item><item><title>Why Most Law Firm Video Production Fails (And What to Do Instead)</title><link>https://thestoryfirst.com/blog/why-most-law-firm-videos-dont-work/</link><guid isPermaLink="true">https://thestoryfirst.com/blog/why-most-law-firm-videos-dont-work/</guid><description>Three specific mistakes cause almost every case of &apos;we tried video and it didn&apos;t work.&apos; Here&apos;s what they are — and how to avoid them.</description><pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate><category>Strategy</category><author>Chris Gray</author></item><item><title>Video Marketing for Lawyers: Why Every Law Firm Needs It in 2026</title><link>https://thestoryfirst.com/blog/why-law-firms-need-video/</link><guid isPermaLink="true">https://thestoryfirst.com/blog/why-law-firms-need-video/</guid><description>Video isn&apos;t a nice-to-have for law firms anymore. It&apos;s how prospects decide whether to trust you — before the phone ever rings.</description><pubDate>Sat, 21 Feb 2026 00:00:00 GMT</pubDate><category>Strategy</category><author>Chris Gray</author></item></channel></rss>