Lessem, Newstat & Tooson— Brand Videos
A brand film and practice area library for one of LA's most respected criminal defense firms — built to reach clients in the worst moment of their lives.
Criminal Defense
Los Angeles, CA
Brand Videos
The final piece.
What they needed.
Criminal defense is an urgent, high-anxiety buying decision. Most of the firm's prospective clients were finding them through Google at 2am — and most were bouncing.
The firm needed a brand film that did the trust-building work in 90 seconds, plus practice area videos that answered the questions every caller was already asking.
How we built it.
We interviewed the partners about the cases they're proudest of, the cases they turn down, and what they actually do on day one of a client relationship. The through-line — 'we take every case like it's our own' — became the spine of the brand film.
Shot over a single day in LA across the firm's office and the downtown courthouse. Documentary-style interviews, no script.
“People who are facing criminal charges don't have time to vet five different firms. They need to watch one video and know. Chris built that video.”
What they walked away with.
- 1× Brand film (60s)
- 3× Practice area explainers (DUI, federal, white collar)
- Social cuts across every deliverable
- Deployment guide
More from the shoot.
The firm’s partners will tell you the real win was qualitative, not quantitative. The people who did call already felt like they knew them.
More from the library.
When you're ready, we're ready.
We take on a limited number of firms each quarter, and our calendar books out weeks in advance. 30 minutes, no obligation — just a conversation about your firm and whether we're the right team for the work.
Every project is backed by our satisfaction guarantee.
Or call us: 770-525-6192